The Agribusiness Incubator Program is somewhat of a new idea. The concept has been around for years, but the execution is a little different now, making the AIP unique to the field of Agriculture. We all need products from Agriculture businesses, whether we realize it or not. The major gap between us and the aforementioned businesses, is their ability to market themselves and spread their products. A gap which API plans to bridge by offering marketing and strategies that will help the products of Hawaii’s Agribusinesses flourish in whichever market is best. “We take an active role, for instance, in project management. We take on the load of some of the bits – say, developing anything that ends in ‘plan.’ We help them set up a Web site and get their products out there.”   – Steve Chiang (Director of AIP) One of API’s recent customers was a struggling Pineapple company that had lost nearly $100 Million over recent years. But with a savvy marketing plan and a new strategy, they are now one of the biggest suppliers of pineapples locally. The transition saved their business. One of many examples as to how this+ process works. “The first part of our service is free, typically up through formulation of a strategic plan,” – Steve Chiang AIP rolls out websites, marketing, and much more, in order to do exactly what is best for each specific Agribusiness. In an industry that is essentially a new frontier in the marketing world, AIP is making moves in the right direction for their clients, and taking the lead for other similar companies to offer the same services. All of which will take Agriculture based businesses into a new age of reaching customers. It’s true progress, right in front of our eyes.